by ellen | Apr 30, 2012 | Uncategorized
I was in Seattle visiting my family recently and someone noted the scar on my neck from a thyroid tumor. She said, “You’re a downwinder, aren’t you?” Hadn’t heard that word in a long time. I actually grew up in Spokane, on the eastern side of the state, in the path of...
by ellen | Apr 19, 2012 | Uncategorized
I just finished reading “Catherine the Great” by Robert K. Massie—a favourite author of mine. One of the things that made Catherine a great empress of the vast Russian Empire was her attempt to reform the legal code in 1767. As a benevolent autocrat, she could have...
by ellen | Apr 3, 2012 | Uncategorized
One is often called to make a decision and then live boldly into it. Big life decisions are not often absolutely clear (if ever) and the ramifications are never entirely positive. Once a decision has been made, both life and naming require the determination to live...
by ellen | Mar 27, 2012 | Uncategorized
A recent article in the Stanford Social Innovation Review provides compelling rationale for one of the most difficult aspects of introducing and maintaining brand in a not-for-profit: winning over the skeptics. “But we’re not selling sugar water,” grumbled the child...
by ellen | Mar 7, 2012 | Uncategorized
While there has been much ado about the demise of flash, reports of its death are premature. It’s an extremely useful tool in getting your message across in very creative and engaging ways. Case in point here is our hot-off-the-presses flash video for a World...
