Bracelet of Hope website

Bracelet of Hope website

Bracelet of Hope website

Once the brand standards were in place, the next thing we tackled was the website. A previous site was up and functional, but lacked both essential content (the who, what, why, where and how of the organization) and the framework to deliver it effectively.

Kabisa developed the brand positioning and key messaging for Bracelet of Hope and then applied that to the website, working first with a standard website template supplied through Village CMS. Once we had the content working the way we wanted, Helen Dimitrejevic and Alison Mikelsson applied their design magic to the site. Google analytics is embedded so we can track and tweak as we go now.