WVI Identity Statements

One of Ellen’s key achievements was drawing together the whole of the World Vision Partnership (96 countries with 26,000 staff) on high-level corporate identity statements. The objective was to explain in simple and accessible terms who World Vision is as a global organization with Christian roots and ethos.

Her team succeeded in crafting a small number of statements that allow for global alignment while being sensitive to local expression. These statements can now be found on each World Vision country website, bringing high-level consistency to World Vision’s messaging that didn’t exist before.